This Week’s Social Media ▷ 24 July

Hey everyone!

As we bid farewell this week to customised Twitter backgrounds and subject our private Facebook posts to search warrants, this is what you may have missed out on…

Your Weekly Social Media Lowdown (1)

Twitter SilhouettekissRazor Social uncovers Topsy, a social media marketing tool that has archived every tweet sent since 2006. Find out how this comes in handy in (i) divulging the influencers who’ve been sharing you or your competitors’ posts, (ii) staying updated on hot button topics with ‘View trends on Topsy Analytics’; (iii) finding relevant stories to share on social media.

▷The Tweet Masters on SocialBro delivers key takeaways with 7 Ways To Drive Revenue With Twitter Segmentation. Gasp – did you know you could build Tailored Audience lists based on their personality insights?

▷Also on SocialBro: The Twitter Metrics Supporting Your Ad Campaign Analysis – a skeletal framework on determining ROIs of your Twitter Ads campaign.

▷Social Media Explorer gives a rundown on Top 5 Badass Social Voice Influencers: Pam Moore totally deserves this spot. What makes them badass and therefore influential is their bravery in speaking their minds even when it may not lead to retweets or any real ROI at all.

ViktoriaJean FacebookVenture Beat is back with updates on Facebook privacy issues and implications on social media marketeers. Their findings? 80% of consumers have updated their privacy settings, and on top of that, consumers are just not ready for personalized marketing. Stewart Rogers on Venture Beat surveyed 1,700 consumers and interviewed a number of experts in a bid to tackle key topics such as factors that drive consumers to provide personally identifiable information.

Free Social Media Icon LinkedIn Black circle ring▷Kevan Lee on Buffer goes and makes life easier by telling you How to Create a Social Media Marketing Plan From Scratch based on time, resources, target demographics and your brand’s unique voice.
▷Also by Kevan Lee: an all-in-one guide to the best LinkedIn marketing strategies – do you know the best timings to post on LinkedIn? During the work day; avoid evenings, late afternoons, and weekends, according to Buffer.

Instagram Silhouettekiss▷Esteemed Instagram Guru Jenn’s Trends gives insights to the 300 million-strong image-sharing platform with an Instagram Case Study on Brit Jaye Photography, who’s truly pulled off attention-grabbing posts and scroll-stopping content, without appearing overly self-promotional.

▷You’ll be excited to learn 90% of all Instagram users are below 35-years-old, as appeared on Expanded Ramblings’ 150+ Interesting Instagram Statistics as of July.

▷Cindy King from Social Media Examiner tells us 13 tips from the industry experts on how to market effectively on Instagram, and we now know another noteworthy photography app (Camera Awesome by the SmugMug team).

Pinterest Silhouettekiss
▷Want to know what works on Pinterest? Social Media Examiner’s latest Podcast with Jeff Sieh explores Pinterest marketing tips, buyable pins and the value of pinning and re-pinning to your Pinterest boards.

▷Rebekah Radice returns with 6 Habits of Highly Successful Social Media Marketers; I’m totally with her on #1 and #2.

▷Olivier Verot on Maximize Social Business has kindly dissected China’s Baidu Social Network – home to one of the most used Search Engines in the World with a whopping 55% local market share as well as China’s biggest online community.

▷Lucy Hitz on Simply Measured reveals her podcast highlights on How To Connect The Dots Between Social Activity And ROI, and tells us What LinkedIn Interactions, Impressions, and Clicks Mean to Your B2B Company

▷Kruse Control tells you like it is: What Social Selling Is, And What It Is Not; a must-read for salespeople considering venturing out onto social media, and the boss who’s thinking about incorporating social selling into the sales process.

▷Michael Brenner on B2B Marketing Insider backs his piece on Content Is key to Social Selling Success with solid data (Forrester research shows 90% of customers start their purchase with a search engine) that’s sure to sway you into building upon this social selling advantage.

▷Eric Wittlake on {grow} reveals alternative strategies that measure marketing ROIs. We all know sometimes measuring marketing ROI is impractical. This one’s definitely an insightful read.

Know anything else you'd like to add- Connect with me.

Email Viktoria Jean
Viktoria Jean

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