On my second day in Seoul, I travelled to Apgujeong in the district of Gangnam. To catch a trendy side of Seoul without the unexaggeratedly touristy appeal (aka Myeongdong), head to this part of town. Gangnam has been revolutionized by a wave of new-age Koreans.

What I loved: this building dressed in a coat of leopard prints without looking over-the-top

As expected of diners in this hip and classy community, every cafe which I slipped into for a cuppa coffee competed for style – each interior design was aesthetically magazine-worthy. In short, Apgujeong is first-rate uptown district: its roads are dominated by big brand names, posh restaurants, sophisticated cafes and nightclubs. Further down north, towards Sinsa station is the less ambitiously stylish locale of Sinsa-dong. Here, you can find independent homely eateries, roadside stalls, casual soju-bars and pubs.

Gangnam Gu



Cheongdam-Dong is the middle-ground that provides a balance between the two locales. I love Cheongdam-dong – the people seem to be in less of a rush than Apgujeong. Its streets and stores were well-kept, neat and tidy.




Sinsadong’s Garosugil 신사동 가로수길 (which literally means tree-lined street) is the perfect romantic dating spot for couples and meeting place for friends. Though it’s a bit overrun by tourists, photographers and Euro-loving Koreans, Garosugil remains a popular hangout and must-go destination! Loads of popular dramas were filmed in Garosugil and Gangnam area, to be honest, for it’s really the posher side of Korea which foreigners would love.

I personally love people-watching at the Gangnam district because the guys here are really goodlooking. It’s no wonder, though, or perhaps it’s merely a coincidence, that plastic surgery clinics are everywhere in Gangnam. Clearly, the rich and famous have their nosejobs, boobjobs and facejobs done in the area. Private plastic surgery establishments as high as 50-storeys are not uncommon. Here, you could do plastic surgery in complete privacy and total isolation.

That somewhat sums up my Gangnam experience. Stay-tuned for my next post on…CAFEHOPPING IN GANGNAM! ^^

Viktoria Jean

2 responses to “SEOUL DIARIES OO2: GANGNAM”

  1. Woah! Leopard print decorations, you can never overlook this building.


    1. Yes!! it’s outstanding without looking trashy …caught my eye instantly!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: