Customised wall art concepts has become all the rage in contemporary Asian homes following a rise in hipster worshippers. Whereas this trend has been around in the West for quite some time, the idea has only recently been adopted in modern Asian interior design. Popularised by Etsy’s legion of talented graphic designers, it’s now really easy to purchase typography prints online and have them delivered to your home. True enough, for apartment-owners looking to individualise their homes, possibilities are endless with typography and prints. Running short on gift/decor ideas? We’ve got one right here:
Today we get up close and personal with an admirable stay-at-home mom turned small business owner. Read on for her Etsy business journey.
Who: Jeanne DeFauw (Graphics Designer)
What: Typography and Wall Art Decor
Your Perks: Enjoy 20% off entire order when you quote “TRAVEL” at checkout!
(I could use one of these as a cheer-me-up as I down my daily cuppa!)
What you’ll find: Nursery art, alphabet prints, digital illustrations, zen and humorous art. You name it.
Well, perhaps it’s just me, but there’s something comforting in waking up to an inspiring quote, or a saying that strikes you particularly hard. There’s solace in reading a big strong reminder of how your life can or should be. And I found some graphics I really loved on HSJP.
Travel art is perfect for your loved ones living far away or to commemorate an anniversary or special vacation. Coffee prints are perfect gifts for that caffeine-addicted friend. Why not say “I LOVE YOU” with a customised greeting card? Whatever the occasion, you’re sure to find something special! HSJP offers modern typography wall art prints, posters and greeting cards for travel, sports, children’s rooms, weddings, and home decor.
As if her work isn’t evident enough, HSJP’s designs have also been featured and positively validated on Apartment Therapy, BabyTalk, Babble, BuzzFeed, DailyCandy, and SmarterTravel.
5 QUESTIONS WITH JEANNE @ HOPSKIPJUMPPAPER
VJ: Why ETSY?
My name is Jeanne. I’m a work-at-home-mom of two very active little boy. I’m also a graphic designer with over 10 years of experience in marketing and advertising. After I had my first son, I left my corporate job and started to look for a creative outlet. I stumbled onto Etsy and have since had three shops. I closed the first one because it focused on custom graphics and I found I didn’t have enough time for custom work.
VJ: How did you come up this idea for a business. Is this an interest/hobby?
The second shop, HopSkipJumpPaper, began with mainly nursery art since that’s where my life was focused was at that time. My husband and I traveled extensively before having children. I would often ask him: How much do you love me? And, he would answer: From Here to Vanuatu (or some other crazy-sounding location far away). I decided to try some travel prints in my shop. They sold quickly and I added more. Now my shop is focused more on travel-related items.
I recently opened my third shop, Ramble Print Co, for instant download – printable art. I’m slowly working on building inventory. There aren’t enough hours in the day!
VJ: What are some of the biggest challenges in setting up a business on Etsy
My biggest challenge is feeling overwhelmed. It’s not easy balancing a business, small children and life.
VJ: How did you overcome these challenges.
Prioritizing is key! I wish I had more time to design, but need to spend most of my time printing, packaging, responding to messages, researching, keeping on top of Etsy changes, etc. Running a business takes lots of work. Reading the Etsy forums, networking with other sellers, and reading blogs and articles help.
VJ: We’ll like to know more about the person behind Popov Leather! Tell us more about yourself 🙂
I love travel, reading, playing with my kids, hiking and living in Colorado.
“My new Etsy shop is www.etsy.com/shop/RamblePrintCo
Find me at: HSJP
How not to love these artsy, creative prints? Don’t forget to use that discount code when you checkout!