As mentioned previously, I had major unresolved cravings for waffles. Whilst everyone else went shopping at SOHO, I slinked into the stylish, contemporary waffle parlour to have the Pecan & Butterscotch Waffle with Ice Cream for lunch.
The store manager Andy was extremely friendly and chatted with me! He commented on the books I was reading, talked about the Chinese zodiac (year of the horse etc) and asked if I was here on holiday – to which I said yes. He then gave me his contact and invited me to look for him every time I’m in London! What a great guy ^^. The Pecan & Butterscotch Waffles is, hands-down, the best waffle I’ve had in a long time. When my dessert came, a very nice black couple were just leaving the café and they casually told me “You’ll totally love that. I just ate the same one.” It’s insane! I can’t even begin to describe how amazing the waffles were.
Each waffle is made to order, and toasted to my favourite kinda crispy. Topped with a scoop of fresh ice-cream, the combination is pure perfection. I was watching the waitress dribble butterscotch – they did it with so much precision and care. You feel as though they’re giving each dish so much attention!
Food aside, the decor of Pure Waffle is minimalist and very comfortably spacious. It is thoughtfully furnished as a social hangout for large groups, with private tables and stands for couples and individuals. Definitely one of those earmarked cafés which I’ll bring my loved ones to when we come back to London, and also to look for Andy, the store manager!
58 Duke St, London W1K 6JW, United Kingdom
+44 20 7629 0546