Sinchon and Ewha Women’s University (also known as Edae) is a district bursting with youthful vigour. You will love this place if, like me, you have a thing for affordable vintage labels, understated hairpieces, independently designed jewellery, and in general quirky finds. That aside, if you’re looking for loud colourful accessories, branded and no-label patent leather bags, or even rock-chick and gothic outfits, there’s also a healthy range of specialty stores catering to very unique requests and needs!
Street stalls and independent shops open for business as early as 9:30am, while students from neighbouring universities begin their daily pilgrimage to their campus. Snacks and all kinds of knick knacks are sold from cubicle sized push-carts, mostly to tourists and youngsters bypassing on their way to school. With no lack of mani-pedi boutiques, salons, beauty clinics and pampering studios, I could spend a leisurely week living in this area if I had the luxury of time. There’s just so much to do and see! Contrary to popular belief, Ewha is not strictly a women-only zone – more than a handful shops do cater to fashion and retail for men.
I liked the fact that big brands are slotted in with independent labels and designer couture – a refreshing mix of high end with retail stores that doesn’t burn a hole in the pockets of poor university students (I know that life).
You know you’re in a hippie place when cutesy stores sell everything and anything – hairclips, incense burners, furniture, desk organizers, placemats, braded rugs, coffee mugs, bookends, laptop covers and passport holders. All done while maintaining its cutesy demeanour.
Cafe culture in Korea generally thrives in university districts – Hongdae and Edae are very prominent examples of coffee paradise. Edae’s collection of indie coffee houses feeds throngs of students needing their daily caffeine fix. On this day I happened to chance across Caffe Zudy, a large scale Westernized coffee house with a couple of franchises across Seoul. My iced latte was more bitter than any coffees I’ve had in Korea, meaning they used a darker roast and also zero syrup in their drinks. Pure coffee and milk. I think my tired body enjoyed the shot of caffeine. I liked it.
No lack of cafes in the area: see what I mean?
Caffe Zudy 카페쥬디 이대본점