SEOUL DIARIES 037: SHOPPING AND CAFE CULTURE ON EWHA WOMEN’S UNIVERSITY STREET

Sinchon and Ewha Women’s University (also known as Edae) is a district bursting with youthful vigour. You will love this place if, like me, you have a thing for affordable vintage labels, understated hairpieces, independently designed jewellery, and in general quirky finds. That aside, if you’re looking for loud colourful accessories, branded and no-label patent leather bags, or even rock-chick and gothic outfits, there’s also a healthy range of specialty stores catering to very unique requests and needs!

Street stalls and independent shops open for business as early as 9:30am, while students from neighbouring universities begin their daily pilgrimage to their campus. Snacks and all kinds of knick knacks are sold from cubicle sized push-carts, mostly to tourists and youngsters bypassing on their way to school. With no lack of mani-pedi boutiques, salons, beauty clinics and pampering studios, I could spend a leisurely week living in this area if I had the luxury of time. There’s just so much to do and see! Contrary to popular belief, Ewha is not strictly a women-only zone – more than a handful shops do cater to fashion and retail for men.

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The famous Gigantic Pink Shoe outside Top Ten @ Ewha: tourists scramble to take photos with this
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Singapore Toast is gaining some fame: this place was jam-packed!
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I liked the fact that big brands are slotted in with independent labels and designer couture – a refreshing mix of high end with retail stores that doesn’t burn a hole in the pockets of poor university students (I know that life).

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You know you’re in a hippie place when cutesy stores sell everything and anything – hairclips, incense burners, furniture, desk organizers, placemats, braded rugs, coffee mugs, bookends, laptop covers and passport holders. All done while maintaining its cutesy demeanour.

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Cafe culture in Korea generally thrives in university districts – Hongdae and Edae are very prominent examples of coffee paradise. Edae’s collection of indie coffee houses feeds throngs of students needing their daily caffeine fix. On this day I happened to chance across Caffe Zudy, a large scale Westernized coffee house with a couple of franchises across Seoul. My iced latte was more bitter than any coffees I’ve had in Korea, meaning they used a darker roast and also zero syrup in their drinks. Pure coffee and milk. I think my tired body enjoyed the shot of caffeine. I liked it.

Caffe Zudy Ewha University

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No lack of cafes in the area: see what I mean?

Caffe Zudy 카페쥬디 이대본점

xoxo,
Viktoria Jean

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